Mark Cuban: LeBron James Lost a Billion Dollars in Brand Equity

LeBron James has publicly stated that he wanted to become the first billion dollar athlete. Someone who knows something about being a billionaire, Dallas Mavericks owner Mark Cuban, says that the former Cleveland Cavalier "lost a billion dollars in brand equity, give or take a couple bucks here or there" when asked about James plummeting popularity on a sports talk radio show in Dallas. Cuban told Dunham and Miller Show on SportsRadio 1310 The Ticket in Dallas

"LeBron has every right to go wherever and do whatever, whatever team he wants to. Going to the Heat was his choice, those guys working together. I don't even have a problem with the three of them working together, as long as they follow all of the NBA rules, which I think they did.

"Where I think LeBron made a mistake, was in how he did it. I don't even have a problem that he had the TV show. But it turned out to be the largest public humiliation in the history of sports. He humiliated the organization; he humiliated the state of Ohio, the city of Cleveland. All of a sudden he became a bad guy, he lost a billion dollars in brand equity, give or take a couple bucks here or there. ... '

"I told his folks that I think he got bad advice. It's not about 'Can he move?' He can move, he can play for any team. I think he picked the wrong team (chuckles). There's a team in Dallas that could have used him and that would have been better served but it's his choice. But the way he did it I thought was just a huge mistake."

With statements like that and James plummeting Q Scores it will be interesting to see if LeBron's marketing company LRMR can attract anyone to the company with the incompetence Maverick Carter and company have shown with the botched decision.