The Era of Fake Baking (Finally!) Comes to an End.
According to The Times, the bronze age is over. Fake baking, like all trends, is nearing its expiration date. The article's author cites celebrities including Victoria Beckham, Cheryl Cole, Daisy Lowe, Kelly Osbourne, and Alexa Cole as just a few examples of the previous postergirls for the Oompa Loompa look that have toned down their tanning. Why even Mischa Barton has admitted she hates fake tanners.
The US and UK's love affair with fake tanners reportedly began with Kate Moss and a "castaway" editorial that make-up artist Charlotte Tilbury and photographers Mert Alas and Marcus Piggott shot for Vogue in 2002:
“We created a deep, layered tan on Kate, a look that was replicated on her in campaigns for Cavalli, Louis Vuitton and Missoni.” After that, says Tilbury, “everybody started doing it — but badly”. The backlash is going to be huge,” she predicts.