Elizabeth Hasselbeck to Create New Line of Maternity NFL Apparel

Until now, pregnant football fans have been relegated to purchasing oversized men's t-shirts to show their support of the sport. But now, "View" host Elizabeth Hasselbeck has teamed up with the NFL and Reebok to create a new line of football jerseys especially for pregnant women.
Hasselback, a footballer's wife herself who also happens to be pregnant, said:
“The NFL has a tremendous amount of female fans. Watching a game can be a real family bonding experience, and I can tell you that the women behind the games are truly the most intense of the fans.”
The new shirts will feature sayings such as "Kicker" and "#1 Draft Pick" across the belly. The shirts will retail for $15 to $17.50, and will launch not this year, but during the fall 2010 football season.
Reebok’s NFL women’s product manager said, “We realized how women were buying the product, but then we were ignoring them for nine months while they were pregnant.”
Reply










Recent comments
1 hour 14 min ago
3 hours 11 min ago
3 hours 15 min ago
4 hours 32 min ago
4 hours 35 min ago
4 hours 42 min ago
4 hours 57 min ago
5 hours 25 min ago
5 hours 25 min ago
5 hours 32 min ago