GM to Team Up with eBay for New Partnership
General motors and its dealers will soon be testing out a partnership with online auction giant eBay that would allow customers to bid on new vehicles, or buy them at predetermined prices online. GM unveiled the plan on Friday.
GM will begin testing the program in California, but they also have some other innovative ideas that they will be trying out over the next few weeks.
CEO Fritz Henderson said on Friday:
"We'll be testing this and other ideas with our dealers over the next few weeks and hope to expand and build upon them in the coming months.
Experiments are experiments. ... We are excited about it, but I wouldn't commit to rolling it out more broadly until we find out if it's successful."
Dominated by import brands, the West Coast has been the weakest regional market for the entire U.S. auto industry in recent months. Trying out new ideas to boost sales is a must, and now, you'll be able to buy a brand new car with PayPal - how's that for a first?
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