Whether your an entrepreneur, a stock broker, a CEO, salesman or a casual investor in the stock market, you understand the importance of research - researching competitors, trends, consumer reactions, and so on. Keeping tabs on your industry is more than just an expectation, it's an essential ingredient to success. There are so many different publications - magazines, newspapers, journals, and online websites - that advertise themselves and ask you to subscribe, promising you all the secrets of success, but which ones do you really need to read?

Here is a concise list of what we at The Cleveland Leader deem to be the most essential business journals for any Cleveland investor or business person:

Crain's Cleveland Business-
If you are a member of the Cleveland business community or are looking to invest in a Cleveland area business, you'll definitely want to become a subscriber to this weekly publication if you aren't one already. You'll get the local spin and insight that many national publications may not include, or overlook. At a cost of just $1 per week, this is a magazine subscription that you cannot pass up.

Investors Business Daily-
Investors Business Daily is another must-read publication. As the name indicates, it is a daily publication. It has a very easy to read analysis of stock, making your homework that much simpler. If you're looking to beat the market, you'll want to add this to your stash. It's available at most newsstands, and if you can't afford to buy it daily, we recommend at least getting the Monday publication, which is available on newsstands on Saturday.

The Wall Street
What the IBD lacks is a plethora of great articles but if you are looking read about all the going-ons in the business world you should really give the Wall Street Journal a second look when making your subsription choices. The WSJ was founded in 1889 and you can see why its essential when you pick up a copy at the newstand if you are not familar with it.

Barron's
If you lack the time to read the news on a daily basis Barron's, which is put out by Dow Jones News Service like WSJ, should be your choice. Both the Wall Street Journal and Barron's have great online coverage as well and gives premium access to subscribers.

Kiplinger's Personal Finance

Kiplingers slogan is "Your Guide to Making Money". Not only is the monthly magazine true to its word about their slogan but the magazine is very easy to read and has a great layout. Also available from the company publishes of business forecasts and personal finance advice, available in print, on line, audio, video and software products