Sunday, March 21, 2010
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Wal-Mart Gets into the Funeral Business

We're dead serious, and no this is not some kind of weird Halloween prank. Wal-Mart now sells caskets, fulfilling its shoppers needs from cradle to grave. The world's largest retailer now offers a line of caskets online.

According to Walmart.com spokesman Ravi Jariwala, it began selling the products as a "limited beta test" within the past few weeks. Shoppers have two choices in caskets: the $895 Lady de Guadalupe steel casket or the $2,899 sienna bronze casket.

In recent months, Wal-Mart has been revamping its product lines and merchandise in stores and online to expand into high growth potential categories. With an aging population and rising funeral costs, Wal-Mart might actually have a winner on their hands.

Afterall, the funeral industry generates $11 billion in revenue per year. As of 2007, the death rate was 8 people per one thousand, but by 2020 that rate is expected to increase to 9.3 per one thousand. Even a small portion of the total revenue for the industry would be a success for Wal-Mart.

The caskets don't qualify for Walmart.com's free site-to-store shipping program, which allows shoppers to buy an item online nd have it shipped to a local store for free. Instead, the caskets require freight delivery to your preferred address. Estimated shipping costs for the bronze casket are at $99.

The caskets do not qualify for Walmart.com's free site-to-store shipping program, where shoppers can buy an item online and have it shipped to a local store for free.

Costco Wholesale Corp., a competitor of Wal-Mart, already sells caskets online.

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