You read that headline right. Earlier this year Target began selling designer wedding gowns online that cost you less than a car payment, which is in stark contrast to what most people imagine when thinking of the cost of a wedding dress. Designer Isaac Mizrahi who has been designing an exclusive, affordable line of his apparel for Target for several years now, is the man behind the budget-friendly dresses.

The dresses come in several different cuts, and two shades of white - igglo white, which is a bright white shade, and opal cream, and off-white color. They are cut in a classic, yet modern style. Prices start at just $89.00 and range up to less than $200, depending on the style.

The "Isaac Mizrahi Bridal for Target" collection also features everything else that you'll need for your big day, including shoes, veils, and beautiful accessories. They even have bridesmade dresses available in a rainbow of colors and cuts, as well as men's formal wear and accessories, and cute dresses and suits for the kids in the wedding party.

If you order your wedding dress from Target, and you don't like it or it doesn't fit, you can return it for a full refund. Any alterations that need to be done you will have to take care of yourself, but that's as easy as looking up a tailor or dressmaker in the phonebook.

So if you're planning a wedding on a budget, or just don't see the need to spend thousands of dollars on a dress, Target might just be the place where you find that perfect wedding gown. And while you're at it, you can pick out outfits for the groom, bridesmades, ring bearer, and flower girl - and still have enough left over for the reception.