To as if IHOP is only doing : Newsflash IHOP really only does it for donations. If anything it cost us more money. Getting more guest are you serious? Whens the last time you stepped foot into an IHOP especially on a Saturday or Sunday. I thinks its pretty clear that IHOP has it loyal following of customers, and does not need to give away free pancakes to get customers in the door. Its such a shame that you can't do something nice for those in need without others ridiculing it and trying to find an "ulterior motive".