How do you reach the target demographic of teenage boys? Get a girl to dress up in a revealing outfit. That is exactly what EA Sports and Sony Ericsson’s did today promoting new gaming handsets today which a bunch of pre-loaded EA Games including Lara Croft Tomb Raider. The promotion was done in England on the famed Oxford Street. The the W910 Exclusive Gaming Edition and motion-sensitive F305 handset are currently only available in England where the launch took place.

If you are wondering who Lara Croft is nowadays, the face of the popular franchise is Alison Carroll. The 23 year old is a English gymnast and model who will be making her film debut in the film "Doghouse " which is set for release later this year.