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The End of a Fad and a Company? Crocs Faces Financial Trouble

When Crocs (NASDAQ: CROX) hit stores and the fashion scene in 2002, many were left scratching their heads. The plastic clog shoes were (and still are) hideous, and yet they were being snatched up from store shelves like crazy. Over the years, fans have touted the comfort of the clogs while the rest of the world just can't wait to be rid of eye sores. Well my friends, it looks as though the end might finally be here.

In 2007, Crocs boasted a profit of $168.2 million. But in just one year, the company found itself struggling with debt. It lost $185.1 million and cut 2,000 jobs, and its stock price dropped 76%.

Crocs now has until September to pay back the losses. But as consumers now show little interest in the $30 shoes, the company is left with a surplus. There is no demand for Crocs.

Speaking with the Washington Post, Damon Vickers, manager of an investment fund at Nine Points Capital Partners in Seattle, said:

"The company is toast. They're zombie-ish. They're dead and they don't know it."

Crocs reached its peak in 2006 after an IPO garnered them over $200 million, the largest stock offering ever for a shoe company. To meet growing demand, Crocs ramped up production. But when the recession hit, the company found themselves in a tough position. Because Crocs were made to last through repeated wearings, consumers found no reason to replace them.

Comments

CROCS IS THE BEST

first of all ,all those article came afrter the washington pst article,the ceo of crocs said they are wrong,that crocs sell good and the future of crocs is strong.
the article came from a women who wanted to make a boooom and she did it.
crocs has $50+ million cash,$20 million debt,$600m sales.
last november and february the solve the $20m debt problem and i don't see any problem why not now.
crox stock will be above $10 during this year.
i believe that the article is a paid article from big shorts. the problem of the shorts in crox stock is that they have bigger buyers. some big buyers whp want the stock at $10 .
buy and hold

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