Beginning October 1, 2009, Veritix will become the exclusive ticket service provider for both primary and secondary market ticket sales for Quicken Loans Arena, the Cleveland Cavaliers and the Lake Erie Monsters. The Cavs first implemented Veritix's patented Flash Seats technology for season ticket holders in 2006, and will now utilize the technology for all arena events, including concerts, special events, family shows, and more.

According to the Cavs, the benefits of this new technology include:

* Convenience of entering The Q with the swipe of a credit card or driver’s license
* Eliminates worry of lost, stolen or counterfeit tickets
* Tickets can be purchased digitally, so no need to print at home or stand in line for will call
* Ability to transfer or sell single or season tickets instantly in the only authenticated, team-guaranteed online secondary marketplace
* 24 hour support system

Starting October 1st, fans can purchase tickets by Veritix to all Quicken Loans Arena events online, at retail locations at designated kiosks,and by phone, as well as the arena box office. Details regarding the retail locations, kiosks and purchase by phone service will be announced later this summer. Fans who have already purchased tickets to concerts and arena events occurring after Oct. 1 will still be able to use those tickets, and no exchanges are needed.