It made the front page of NY Times, so I am assuming that everyone has heard of the international disaster that is the UK's Celebrity Big Brother.

Even if it is all purposedly conspired by profit-hungry producers, the program is curious on a whole range of different levels. First and foremost, it reveals the crackly surface of UK's society.

But something else, much more fricolous, caught my attention the other day. The Indian Bollywood superstar, Shiulpa, was covering her face is a thick white cream - cheeks, jaw-line and even the tip of her nose.

It was soon revealed that the cream was a skin-whitening lotion. Skin-whitener. In India, light-coloured skin is prized by the opposite sex. But, you are wrong in thhinking that only dark-skinned people are doing it. Its a trend, and I didn't know about it.

Even Caucasians are covering their faces with the thick whitening cream, earning for a whitener skin, which, according to my friend's is much more appealing than sun-bleached golden cheeks.

So, while half the world bathes their face in the sun at every opportunity, the other half is hiding in the dark covering their faces in white cream.

If you are one of the curious, i suggest you speak to a make up artist. At Marcell, specialists in wedding makeup, you have at your disposal a whole range of articles and makeup tips.

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