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Plain Dealer Circulation Continues Downward Slide

On Monday morning the Audit Bureau of Circulations released the latest figures for the six months ending in September 2009, and they're not pretty. Circulation at many of the country's largest newspapers continued a downward slide. In Cleveland, The Plain Dealer experienced a 11.2 percent reduction in daily circulation and was down 4.9 percent for Sunday circulation.

Nationwide, of the 379 newspapers that file with the organization, the average daily circulation was down 10.6 percent at 30,395,652 and Sunday circulation for 562 reporting papers was down 7.4 percent at 40,012,253. This marks one of the most severe drops in overall circulation.

At the PD, daily circulation now stands at 217,180 daily and Sunday circulation is now at 390,636. According to Editor & Publisher, the PD is now No. 16 on the list of the country's top 25 newspapers according to daily circulation, just barely inching ahead of No. 17's Detroit Free Press.

It sounds like additional job cuts are more inevitable than ever.

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