If Taylor Swift is as gifted at writing catchy phrases for greeting cards as she is at writing hit songs Hallmark better watch out. Swift signed a deal with Cleveland based greeting card maker American Greetings. The agreement will create a line of greeting cards, gift packaging, stationery, online photo personalization products and online greetings.

Swift says:

"My idea of a great song is a song that says how I feel better than I could. I feel the same way about greeting cards," Taylor says. "I've always been fascinated by feelings and how we express them to each other. Getting to write and design these cards is a wonderful experience."

American Greetings said in a statment announcing the news:

"We are absolutely thrilled and honored to introduce Taylor Swift as the newest writer and creative contributor to the American Greetings family," stated Zev Weiss, Chief Executive Officer at American Greetings. "Her abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages. She has the unique ability to connect with her fans through life experiences and greeting cards do the same--cards help people express, connect and celebrate these events with the important people in their lives. We believe it's a natural fit!"