LeBron James Newest McDonald's Pitchman

Cleveland Cavaliers forward LeBron James has scored another endorsement deal. This time will help selling hamburgers and fries for McDonald's.
"McDonald's and I make a great team," said LeBron James. "We share many of the same core values, including a commitment to excellence and giving back to the community. I am also excited about the opportunity to work with Ronald McDonald House Charities, which helps improve the lives of so many children and their families around the world."
Terms of the agreement were not announced but the press release says that includes James supporting several McDonald's programs and promotions, as well as McDonald's charity of choice, Ronald McDonald House Charities.
"LeBron is an all-star, both on the court and in the community," said Neil Golden, McDonald's USA chief marketing officer. "We're looking forward to working with LeBron to showcase our brand in surprising ways while also raising awareness of and support for Ronald McDonald House Charities."
The first gig that LeBron will be featured on is remake of the Michael Jordan-Larry Bird shootout. Bird himself will even reprise his role in the new advert.

