Gatorade Finally Confirms They've Dumped Tiger Woods
Gatorade was one of the first sponsors to drop Tiger Woods, and one of the last to admit it. Little more than a week after Woods infamous Thanksgiving Day altercation with his wife that involved him running out of the house and crashing his car into a tree and a fire hydrant, and the subsequent string of women who came forth admitting to affairs with him, Gatorade announced that they would be discontinuing their Tiger Woods Focus Gatorade line.
At the time, Gatorade said that the decision to end the Tiger Woods line of drinks was made prior to the crash and the National Enquirer story that broke the story of his affair with NYC party girl Rachel Uchitel. The timing was certainly more than suspect.
In early December, despite speculation that Gatorade was distancing themselves from the fallen star, the company assured us that all was fine, stating:
"We made the decision several months ago... our relationship with Tiger continues."
WIth another few months to think it over, Gatorade has apparently decided to finally admit what we all knew back in December -- that they no longer want to be associated with Tiger Woods.
A representative for Gatorade said:
"I can confirm that we no longer see a role for Tiger in our marketing efforts and have ended our relationship."
