New Urban Outfitters T-Shirt Promotes Pro-Anorexia Movement

Urban Outfitters does admittedly have at least some pretty cool clothes, but if you're bigger than say a size 8 or are anything more than small-chested, good luck finding anything there to fit. I suppose that could be the message of their latest t-shirt, "Eat Less" and maybe you'll be able to buy/wear our clothes.

Perhaps some of the American population could stand to take the shirt's advice, but for those impressionable teens who shop at Urban Outfitters, it's message is more pro-anorexia than anything, especially when worn by an emaciated model.

Many are outraged by the t-shirt. If you too would like to give Urban Outfitters a piece of your mind, you can send your comments to service@urbanoutfitters.com

Comments

As a life long sufferer of anorexia nervosa, and a loyal patron to my local Urban Outfitters store, I am both saddened, as well as offended by this product you have chosen to expose your clientele to. What kind of message do you think this is sending your client base, the majority of whom are young adult females? "Eat Less" is blatantly telling your shoppers to starve themselves, which is the equivalent of committing a long, slow, and painful suicide. I have friends from my Eating Disorder treatment center, who have DIED from their eating disorders. How many more of us will have to keel over of malnutrition before you people realize that this is NOT A JOKE! While I realize that a large portion of americans are overweight, I also am very empathetic to the naiveté of the impressionable, and self conscious young women who idolize your store's style. The rate of which eating disorders are being diagnosed is unbelievable... How can you condone a disease that is taking people's lives all over the world? PLEASE, PLEASE, PLEASE rethink carrying this product on your shelves. Please, for the sake of your shopper's sanity, and well beings, take the product off the market. If you don't, you can guarantee you will lose me, as well as thousands of women all over the world, as loyal customers, due to your indecency to show respect and sympathy to people who suffer from this disease. Thank you very much for your time and understanding. Humanity greatly appreciates it.

'Stephanie',
That comment is amazing, I certainly hope you sent a copy to urban outfitters.
You're 100% correct, and said everything wonderfully.
Good job :)

No where on this shirt does it say ANYTHING about anorexia. It says "Eat Less." Considering that in the united states we have an epidemic of morbid obesity, I think the message is poignant and witty.

And quite frankly, who cares if you are sadden or offended? I am sick of this fake corporate accountability to which we pay lip service. Corporations destroy the earth, steal money from the people, and abuse their workers. Most of Urban Out Fitters clothing is made overseas in deplorable conditions. Now THAT is something to be "saddened and offended" about.

With statements like ". . .as well as thousands of women all over the world, as loyal customers, due to your indecency to show respect. . ."

LOYALTY?

Girl, if you show loyalty to a corporation that employs sweatshop labor, then you deserve to be offended.

i see your point but this is how some other people including me feel every time i see that shirt i think about ways to loss weight, and then when i look in the mirror i am utterly disgusted by the way i look and i actually tried to starve myself and i was only 120 and i was tall i was 5'7 but it worked until i look at the mirror and saw a stranger and that was also part of the reason i was depressed at the time and seeing this shirt now just made all the memories flood back. but no matter what you say the message is a negative one, either if your fat or skinny it just makes you feel bad about yourself. also how could you compare two equally bad things and say one is more worse than another. how could you be so harsh and cruel to not care about what others have gone through to me that sounds a bit heartless.

i <3 your comment. right on..

I'm with you, right on!

Adam - How to Text a Girl You Like

No where on this shirt does it say ANYTHING about anorexia. It says "Eat Less." Considering that in the united states we have an epidemic of morbid obesity, I think the message is poignant and witty.

And quite frankly, who cares if you are sadden or offended? I am sick of this fake corporate accountability to which we pay lip service. Corporations destroy the earth, steal money from the people, and abuse their workers. Most of Urban Out Fitters clothing is made overseas in deplorable conditions. Now THAT is something to be "saddened and offended" about.

With statements like ". . .as well as thousands of women all over the world, as loyal customers, due to your indecency to show respect. . ."

LOYALTY?

Girl, if you show loyalty to a corporation that employs sweatshop labor, then you deserve to be offended.

With a nation that is so overweight "eat less" makes for good eating and should start with children and young teens. You missed the mark.

Not certain which is much more scary..the shirt or even the people who have produced comments in assistance Gyro Bowl from the shirt. Hopefully do not require may have to watch as somebody they adore slowly starves themselves to death.

As many of you may know, anorexia is a disorder and it can have damaging effects one one's health. While working at the anorexia treatment center, I've seen too many teens whose lives were threatened by this affliction. This being said, a clothes manufacturer that promotes anorexia should think twice about the message they are sending because the impressionable teens can pick it up and take it to extreme very easily.

Please tell me this is a joke. I can't wrap my mind around the idea that all of the people responsible for putting a shirt on a store shelf collectively thought this was a good idea.

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I am saddened and angered by Urban Outfitter's carrying this product, and even more angry at the manufacturer who thought this message was a good one for a national chain store.

As previous posters have said, anorexia nervosa is no joke, and should not be taken lightly. Seeing this message on a t-shirt might be enough to push someone right over the edge into unhealthy activity.

As a professional image consultant, and someone who has had their own struggles with weight and self-esteem, I cannot condone this message - why not include something positive? It's not as if women as a group don't get ENOUGH mixed messages and negative pressure from the fashion industry in general and particular stores that don't carry sizes anyone over age 14 can fit into.

As a mother, I would NOT buy this shirt for my daughter, and would not encourage her shopping at Urban Outfitters if this is the kind of message they want to send. And while I am no longer plus-size, the offensive nature of this message might also attract negative reactions from plus-size women toward the wearer of this shirt. Catch the wrong person on a bad day, and there could be an argument or worse.

I am saddened and angered by Urban Outfitter's carrying this product, and even more angry at the manufacturer who thought this message was a good one for a national chain store.

As previous posters have said, anorexia nervosa is no joke, and should not be taken lightly. Seeing this message on a t-shirt might be enough to push someone right over the edge into unhealthy activity.

As a professional image consultant, and someone who has had their own struggles with weight and self-esteem, I cannot condone this message - why not include something positive? It's not as if women as a group don't get ENOUGH mixed messages and negative pressure from the fashion industry in general and particular stores that don't carry sizes anyone over age 14 can fit into.

As a mother, I would NOT buy this shirt for my daughter, and would not encourage her shopping at Urban Outfitters if this is the kind of message they want to send. And while I am no longer plus-size, the offensive nature of this message might also attract negative reactions from plus-size women toward the wearer of this shirt. Catch the wrong person on a bad day, and there could be an argument or worse.

I am delighted by this awesome shirt!

In the early 1980's, musical great Joe Strummer from The Clash was asked if he had any advice for Americans. His two-word answer? "Eat less!"

As a dedicated Clash fan, I am TOTALLY going to by this shirt for my GF.

-Bri

OK here a question for the people that agree with the t shirt, why cant the t shirt say eat healthy it is certainly more positive than eat less.

People will make a big deal out of anything.

The shirt should say "complain less"

Ha ha...Yeah...I think it's each persons own perception of what Eat Less" means. Someone who has had a eating disorder would say it's practically telling another person to starve..but honestly it should be a proactive message when most people these days are obese...god forbid they eat less!!! I like the t-shirt. I agree They should have one that says "complain less".

I like the "complain less" t shirt idea better than the "eat less" idea.
first of all, the the person who says this is a message about obesity and over-consumption, is off the mark, because it's not targeted to that demographic. People who shop at Urban Outfitters, admittedly do consume alot (as in shopping), but are not obese, they don't carry sizes over 12. So if "eat less" was really about that message wouldn't it be at a plus size store?
Also, as much as I love The Clash, the two word advice "Eat less" that Joe Strummer gave to Americans is too obscure to really mean anything to anyone, and on a t-shirt with no other Clash references, the message is lost.

As a t-shirt designer, I can say this is a pretty lame design and the message can easily be taken in any direction. I like "complain less" a lot better, it gets to the point and makes sense considering that we have it good here if we can shop at (sub)Urban Outfitters.

you know I think it's funny.

also yea your right, urban outfitters has clothes for thin people only.

but you know what, besides them and AA, every other retailer carries clothes that are too big for me and the rest of the health good looking types.

I seriously always had to wear clothes that were too big for me for most of my life. because stores wouldn't sell anything in size small.

anyway let's stop worrying about the small % that are too thin and instead focus on the 67% of the population that is overweight

Just when you thought the world couldn't get more fucked up...that t-shirt is an utter disgrace.

this shirt on a waif type is like a drunk wearing a jack daniels shirt.. in context of the target market its in bad taste but so is the damn store, tacky overpriced slave labor crap clothing so people can pretend to be "hip" while its just as stupid as the whole vogue or whatever types

Dude! I want that tshirt!

I hope it's 100% cotton!

We have a huge obesity problem in this country -- over 60% of us are overweight or obese. Meanwhile, eating disorders affect a tiny minority of Americans. "Eat Less" sounds like good advice to me.

The stupidity and lack of facts or knowledge in this comment completely astounds me.
Guess you're just the kind of blind sheep UO was aiming at with this shirt. Put down your torch, and go buy yourself a brain.

What you're refering to as an obesity problem is directly related to a much bigger problem. Our society has been brainwashed. We should work toward body acceptance and self acceptance, and see what happens after that. Eating disorders do not affect a small minority of women. Do some research.

THAT IS TERRIBLE ADVICE!!!! this is better advice EAT HEALTHY!!!!!!!!!!!!!!!!!!!!!!

Yeah, I'd say this shirt sucks. But who cares? Its just my opinion. Maybe I will design a shirt that says "That shirt sucks"

but again...
who cares?

And while Im at it, I will just agree with a previous comment that these shirts were made in sweat shops, probably by a child. So if these people can agree that sweatshops are a good idea, its not surprising that they would think that this shirt is a good idea.

I am a long time employee of Urban and have had the privilege of visiting a number of factories that supply product to our company, in a number of countries around the world and in the US. I can assure you that the factory conditions are far from deplorable, and in fact the employees are provided with steady employment, in good working conditions, and receive more than a competitive wage as compared to the standards in the country that they are employed. We have an active social compliance program that monitors the factory conditions and standards of employment. No Child labor is employed in any of our factiories! I would urge you all to lighten up a little. The T-shirt simply says eat less.....how about a T-shirt that says "Drink More Milk"....would you all find that to be offensive, or only those of you who are lactose intolerant.

Would you be offended if your loved one died of a heart attack at age 19? This isn't about offending people. It's a much larger issue. And it really isn't an attack on UO...but UO is, again, part of a much larger problem. I can't believe people are defending this. I am outraged. But, then again, I am also an ED professional who sees the devastation everyday. It hits much closer to home when you've known people who have died from this. Don't defend what you know nothing about.

BRAVO!!!!!!!!!!!!!

i doubt fat people will complain if there is a shirt which says "eat more." yet MANY more people die from obesity than anorexia.

lighten the F up!!!

lactose intolerance is not a mental disease. lactose intolerant individuals are not influenced by media messages - they wont become more lactose intolerant if they see shirts saying "drink more milk." if the shirt is aiming at fighting obesity then it should say "be healthy." yes, only a small percentage of people have an eating disorder like anorexia or bulimia; i belong to that small percentage - but so many more also suffer from body dismorphia. people with a genetic predisposition for the disease could easily be triggered into eating disorder behaviors simply from the message the media sends out everyday. for those of us who continue to suffer - the message of "eat less" will only make us sicker. and when we get sicker...the sad truth is that 1 in 7 will die.

Food for thought [yes pun intended]

I personally know ... around 10 girls in my school with anorexia or bulimia. and those are only the ones I am friends with. 2 of them are in serious conditions and might die from it. I KNOW that the current estimates for how many girls there are with an Eating disorder are totally wrong and that the diseease is a much more serious problem then most people can even concieve. I have tried and tried again to help ALL of them through thier disease. It's been really hard. I like to think I've helped them through the rough parts, even though a few of them might never be free of it. However 3 of them with my support have recovered or have nearly recovered/ are willing to try. I know that it can be beat. I wish you the best <3

I don't know who you are, but you are beautiful. You just havn't realised it yet. There are people more than willing to help, or at least listen if you need them to. Good luck.

I find this shirt to be repulsive. Sure, a good chunk of America is obese, but why does a store need to carry a shirt saying "Eat less"? I know plenty of plus-sized people that have struggled all their lives trying to lose weight. Dieting, exercising, even eating disorders. Carrying a product that reads this is just disgusting- Wearing it would be even worse. I don't understand why so many people think its okay to spread hate. Think about it- What positive effect would this have on say- A fat girl, that is already painfully aware of her obesity. No wonder so many people in this world are depressed.

I was that fat girl growing up. It was pointed out daily by my classmates. I did everything I could to lose the weight and it never happened until my mid-20s. I still struggle with the idea of being over weight. If I saw someone wearing this shirt while I was out to eat or anything, I know I would immediately lose my appitite and chances are I would revert back to my old habits of eating disorders...

and what about a shirt that says "eat more" or "exercise more" would that be offensive as well? Food is taken so seriously... eat to live, don't live to eat... and eat enough to live as well. I think this tshirt is very interesting, because it sparks so much debate, and although I wouldn't buy it, I wouldn't be offended to see someone wearing it, because I think people take themselves too seriously, and people take food so seriously. It's part of our lives, and we are confronted with these decisions every day... Food has become such an emotional attachment for people, and this tshirt demonstrates this.

Can we just call this what it is? It's a t-shirt supporting the pro-anorexia movement. Hands down. Don't try to philosophize it by saying that the issue is really that we've developed an emotional attachment to food. Do some research.

you wanna' call it what it is? it's a tshirt which reads "eat less."

YOU FREAK!

Maybe it would have been better received if it simply said "Stop being so Fat"?

Yes, Americans are obese and it is an issue. However; exercise and eating healthier are also solutions. Eating less often slows down the metabolism.

I think this shirt is atrocious.

Well i have suffered from an eating disorder for 8 years now. I dont know what your talking about all the people that say they have an ed. I think this shirt is amazing and totally pro-ana. Were doing it to ourselves, and you all know deep inside you love your ed. I do and i would rock this shirt proud. And not eat while im wearing it:) and all the overweight people see how small these sizes are and just wish they could fit into it. You all know when you see that impossibly small size in a store (he ones that look like their for babies) and just wish wish you were the ones it was made for. Maybe this stuff will finally convince overweight people to something.

Wow. I'm so sorry you have to live like this. And so sorry that you have to judge and try to influence others in the process. Get some help.

You are truly disgusting.
I feel sorry for you.

wow. that is terrible shannon...actually. although many people claim to love their eds it just because they are to deep into it to see any other way..."ana" or "mia" may be the only friend they have at the time because of their isolation. living with an eating disorder is no way to live. so actually, speaking from experience, recovery is hard, but once an acceptance is reached, you can be the carefree blissful person you once were before ed invaded your mind. yes. this is so "pro-ana" but that is why it is so atrocious. pro-ana of any sort should be abolished because of the detrimental effects that it can have on an individuals state of mind. so please, stop condoning the horrific life behind an eating disorder. stop enforcing unhealthy habits.

found where you can actually still buy this shirt. i think it's FUNNY.

http://altruapparel.com/blog/?p=816

who gives a shit, don't wear their clothes then and stop complaining

Not sure which is more scary..the shirt or the people who have made comments in support of the shirt. Hopefully none of them will have to watch as someone they love slowly starves themselves to death.

Haha, I was actually thinking the same. This is just miserable.

Regards,
Frank from Dating Sites