Pampers to Offer Colorful Designer Disposable Diapers at Target

Parents who opt to use cloth diapers have long had choices in the colors and styles of diapers that their babies wear. Disposable diaper using parents, however, have been left out in the cold with predominantly white diapers or those with various cartoon characters plastered on them. That changed when Huggies recently unveiled their new denim-look disposable diapers, but choice in the disposable diaper world is about to expand even further. Proctor & Gamble announced today that they have collaborated with designer Cynthia Rowley to create stylish new diapers.

Pampers by Cynthia Rowley will be available in 11 colorful styles beginning in mid-July 2010 at Target stores and on Target.com. The diapers will be available in a variety of pastel designs, including madras, stripes and printed ruffles.