Hyundai is aiming at the likes of BMW, Mercedes-Benz, and Cadillac with their newest concept car the Hyundai Genesis. Seen for the first time last week at the New York Auto Show, the Genesis will be about the size of the BMW 5 Series and be a rear wheel drive car. The 4.8 Liter Engine will produce 300 Horsepower. Hyundai may release the car under its nameplate or create a brand new brand sold in separate showrooms. The car is expected to be released sometime in 2008.