Despite the fact that birth rates have slipped only slightly, American mothers spent 9 percent less on disposable diapers than they did a year earlier. Diaper rash cream sales, on the other hand, are up. AdAge suggests that this data means that mothers are changing their babies' diapers less frequently in an attempt to stretch their budgets in these tough economic times, as diaper rashes are often a result of sitting too long in soiled diapers.
Proctor & Gamble, however, does not come to the same conclusions. Instead, the Pampers manufacturer admits to observing another trend: parents potty training their children earlier to cut diapers out of their budgets.
Something else that could be having an effect on the sales of disposable diapers is the resurgence of cloth diapering.
Each year, an American family is likely to spend about $1,500 on disposable diapers. The average U.S. baby goes through 6.3 diapers per day, which is more than Germany (5.06), France (5.15) and Russia (3.84), but less than Japan (6.45) and India (9.03).