Earlier on Saturday, someone from CBS News' weekly web show What's Trending took to Twitter to post news of Steve Jobs' death. One minute later, after realizing that his death had not been confirmed, the tweet was removed. But it was too late -- too many people had already seen it and retweeted it. A short time later, a retraction and apology was posted, but there remain a number of people who are now wondering what provoked the tweet and if it could really be true.
As you can imagine, it's quite a huge mistake to report the death of Apple's iconic former CEO, who is said to be in failing health, if its not true.
The first tweet apology read:
"Apologies- reports of Steve Job's death completely unconfirmed. Live on."
The show's executive producer, Shira Lazar, then also tweeted:
"On behalf of all of us at @disruptgroup we sincerely apologize for the inaccuracy that was tweeted earlier today.-EP/ Host @WhatsTrending."
Jobs, 57, resigned as Apple's CEO on August 24 after having taken a medical leave of absence for much of the year. His departure prompted renewed concerns for his heath. Jobs battled pancreatic cancer in 2004 and underwent a liver transplant in 2009. He had appeared exceptionally gaunt and sickly looking during recent public appearances.