Singer turned actress turned fashion designer? Jessica Simpson launched her new swimwear line over the weekend at the Mercedes-Benz fashion week in Miami, and of course the event was well-attended by the Hollywood elite.

Simpson's foray into the fashion world had been much anticipated and hyped, with many wondering if she would have what it takes to succeed in the fashion world.

Jessica Simpson is reported to have played a major role in the design and marketing of the line, and was said to have hand-selected the models who would be promoting her designs during Fashion Week.

The line of swimwear featured bold colored one piece suits, as well as super skimpy bikinis.