Ford Motor Company has announced that in 2010 a new model called the Verve will hit American shores. The Ford Verve is already a reality in Europe and Australia. The American version, it will get slightly bigger and offer four doors and not just a two door model that is in production over seas. Ford is a leader in small cars throughout Europe and looks to take that success to America in the near future.

"We're looking at every aspect of what's defined Ford as a small-car leader in Europe and working to build on this expertise in driving dynamics and design across a global family of Ford cars that are as exciting to drive as they are to look at," said Derrick Kuzak, Ford's group vice president, Global Product Development.

"The Verve concept family provides a vision for a new world standard for quality, design and comfort in the small car segment," Kuzak added. "These concepts demonstrate how leveraging our global strengths can yield attractive benefits for our customers in markets around the world."

What made Ford Motor look to become a small car leader again? Sales of small cars have been booming with 23 million units in 2002 to an estimated 38 million worldwide sales predicted in 2012.

Ford Motor Company will also look to attract first time buyers and hope to build brand loyality with the segment they call "Millennials".

"Millennials will be the defining group of customers in the future, driving all types of consumer trends," said Jim Farley, Ford's group vice president, Marketing and Communications. "Ford's European-based cars are a great fit for this generation of drivers, who have grown up with the Internet and mobile phones as necessities, not luxuries -- believing that bigger isn't necessarily better, precision is everything and technology rules."

Ford has not released what fuel economy or price point they excpect to sell the upcoming Ford Verve at this time but it will be on display in Detroit this week at the Detroit Auto Show.