What do you get when you fool a blind man? Well, Overstock.com likes to reward the most despised NBA player in Cleveland, signing him today to a 4 year contract to help hawk their goods and services. If you are new to the Cleveland sports scene you may have no idea what I am talking about. If you follow Cavaliers basketball there is little doubt that you know that I am speaking about Carlos Boozer, who betrayed Cleveland and the team's then-owner Gordon Gund, who is legally blind, by shaking on a contract. Here is what ESPN wrote in 2004 of the situation:

The Cavaliers had an option year remaining on Boozer's contract at the bargain-basement price of $700,000. But Boozer averaged 15.5 points and 11.4 rebounds last season. Acknowledging he was worth way more than that, Cavs general manager Jim Paxson supposedly shook hands with Boozer on a deal in which the team would forgo the option and let Boozer become a restricted free agent. In exchange, Boozer would sign with Cleveland for $41 million over six years.
Shortly afterward, however, the Jazz stepped in with an offer worth $27 million more, one the Cavs couldn't afford to match. Boozer accepted that deal and the debate began: Did Paxson get bamboozled, and if so, was he at fault for taking the player's word? Did Boozer act with malice by breaking his promise? And was there a promise made to begin with?

Even Boozer's own sports agency, known to have less morals than used auto salesman, washed their hands of Boozer after the deal. Again, quoting the AP story that ESPN ran:

Among the intriguing pieces of fallout was the decision by SFX, the company that represents Boozer, to disassociate itself from the player, a rare move that spoke to the bad public relations it must have received in the wake of the contract. The agent who worked out the deal, Rob Pelinka, resigned from the company, as well.

The funniest thing in the press release that Overstock.com released today was this delightful snippet:

"Carlos and Cindy share the same values and ideals as Overstock.com."

So what is Overstock.com saying, that they share in fooling blind people? Obviously Overstock.com doesn't know who they are messing with. Rabid Cleveland sports fans are known to hold a grudge. Ask Art Modell, Albert Belle, or Papa John's pizza company. They have all felt Cleveland sports fans ire and probably regret it.