The Double Cheeseburger Dilemma: Take it Off the Dollar Menu or Remove the Cheese?

The fate of the $1 double cheeseburger at McDonalds' is in peril due to the rising costs of food. Just over a week ago, Mickey D's COO Ralph Alvarez revealed that changes were in store for the dollar menu, and in particular the double cheeseburger.

At the time Alvarez revealed that they were doing tests in some markets with an increased price slapped on the double cheeseburger. Today, however, Don Thompson, president of McDonald's U.S. business, told the Wall Street Journal that they are testing out some other options as well:

Some restaurants are selling it with one slice of cheese instead of two, and billing it as a "double hamburger with cheese." Others are offering a double hamburger without cheese. Some are selling the traditional double cheeseburger at prices ranging from $1.09 to $1.19.

I don't know about you, but if I really wanted a double cheeseburger, the extra $0.09 to $0.19 wouldn't really put me off. It seems the better option because 1- I don't have to worry about ordering an extra slice of cheese to get the same burger I've always been getting, 2- I don't have to worry about reminding them to put cheese on it. I really hope they don't skimp on the cheese, because they already do that on the Fish Filet sandwich (1/2 slice instead of a full one), and it irks me that they'd be that cheap.

Comments

Honestly I'd rather have it with one less cheese slice because I don't really like American Cheese that much. But I guess I'd pay $1.09 for the same old DBLCH (code on the LED order verification screen) burger! The $1 double cheeseburger is probably the only reason I even go to McDonald's. It's a good value, and the quality is consistent between restaurants but other places have far better tasting food.

They were selling them for 2.19 here, they just went back on the dollar menu yesterday and im getting one today!

I think it is an excellent value but I wouldn't pay 2.19 for one. The double cheeseburger is tasty, filling and hits the spot. It tides me over from lunch to dinner, and if I eat one in the evening, I am good for the rest of the night. Just please no more McRibs! YUK!

en extra .09 sure but now in Minneapolis it is 1.35 plus tax for the double cheeseburger

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