When L'Oreal unveiled their new Feria ad featuring Beyonce, something was noticeably off, specifically her coloring and skin tone. A side-by-side comparison of the L'Oreal ad and other photos of Beyonce made it appear that she'd been whitewashed by L'Oreal. L'Oreal, however, denied that they had done anything to alter her skin tone.

Now that the ads are out in print, another interesting discrepency has been found: the ad that runs in Essence is darker than the one that ran in most other magazines. Was L'Oreal specifically trying to target their black female audience, or were the printers mysteriously askew on Essence's print day? Hmmm..

It looks like the coloring has been altered. How or why it's hard to say. But the latest theory behind Beyonce's amazing fading skin is perhaps the lights that were used during the photo shoot. Ok, so why didn't they just work their Photoshop magic to darken them up and make Beyonce look like her normal self?