Ooops. During this morning's "Morning Joe" on MSNBC, host Joe Scarborough accidentally dropped the dreaded f-bomb while discussing soon-to-be President Barack Obama's newly appointed chief of staff Rahm Emanuel.

"These are good, decent men that don't go flipping off people or screaming f--- you at the top of their lungs," said Scarborough , alluding to a story guest Jay Carney told him (who used "f-word" in describing Emanuel's use of profanity).

Scarborough, however, was unaware of what he had said and continued talking for about a minute before he realized what he said. Co-host Mika Brzezinski muttered "Uh, honey", and guests Jay Carney and Mike Barnicle looked nervous.

Joe finally realized what he said a minute later and said,

"Hold on, let me call a time out. Jay Carney told a story earlier...so great apologies if I said the word instead of the letter. My wife is going to kill me when I get home," he said. "I am so sorry. Great apologies. I'm going to go get some soap. That's what you get for telling political stories."

Moments later Scarborough said his wife "just sent me a text, two words: `Oh my.'

"I'm going to walk though the door, my wife is gonna say, `You know, your daughter watches this show before she goes to school," he said.

Of the flub, an MSNBC spokesman said, "Joe made a mistake this morning and apologized to his viewers immediately. As he noted, the language he used was completely inappropriate." Joe isn't expected to be reprimanded.