Motrin Angers Baby Sling Mom Users With New Advert, Later Pulls Spot After Response

Motrin had to pull a new advertisement after moms who use baby slings were angered by the spot. Motrin responded to the backlash, which started on the social networking site twitter.com, by releasing a statement that said:

I am the Vice President of Marketing for McNeil Consumer Healthcare. I have responsibility for the Motrin Brand, and am responding to concerns about recent advertising on our website. I am, myself, a mom of 3 daughters.

We certainly did not mean to offend moms through our advertising. Instead, we had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies. We believe deeply that moms know best and we sincerely apologize for disappointing you. Please know that we take your feedback seriously and will take swift action with regard to this ad. We are in process of removing it from our website. It will take longer, unfortunately, for it to be removed from magazine print as it is currently on newstands and in distribution.

Here is the spot that is garnering so much attention. What do you think of the advert?