Sunday, November 22, 2009
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Get Ready to See a Lot of Advertising from "That State Up North"


Luckily Woody Hayes won't be around to see this. The state of Michigan is doing a massive advertising campaign trying to lure Buckeye state travelers to their state. Travel Michigan, the name of the agency that runs the states marketing, says have $30 Million in their coffers to advertise and are dedicating $10 Million of those funds to a massive cable television campaign that will begin shortly.

The group explains in a press release:

"At a time when many states are reducing their tourism promotion efforts, we have the largest budget for tourism promotion in Michigan's history at $30 million," said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. "We created four new television commercials for the cable buy, and they will air more than 5,000 times nationally on cable TV."

"There are millions of Americans who know little or nothing about the vibrancy, heritage, culture, arts and entertainment in our great cities, the sandy beaches and stunning overlooks along America's longest fresh-water coastline, or the majesty and recreation in our 19 million acres of magnificent forests. The Pure Michigan campaign is designed to introduce to the nation the attributes that make Michigan such a popular and unique destination," Zimmermann added.

Cleveland and the rest of Ohio isn't the only market that will be subjected to the Travel Michigan advertising campaign. The spots will run throughout Big Ten country. Don't the folks in Michigan know about the only reason to travel to Michigan is to watch the Buckeyes and other Big Ten squads beat the Wolverines in football?

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