Dooney & Burke, most famous for their line of handbags, are continuing their five year tradition of introducing their trend collection targeted to today's youth. They've also just unveiled the new face of Dooney & Burke - "Heroes" star Hayden Panettiere.

In addition to being the new spokeswoman for the purse-makers, they've also collaborated with the actress to release a new bag - The Hayden Bag.

For this current season, Hayden described the bag that she envisioned: a large leather shoulder bag with puffy pleats, a buckle closure and great style.

Working with Dooney & Burke's design studio in Florence, Italy, Peter Dooney and his design team took Hayden's vision and turned it into the limited edition Hayden Bag, which will retail for about $500.

Hayden Panettiere follows in the footsteps of other Lindsay Lohan, Mischa Barton, and Emma Roberts, who have all been previous spokeswomen for the brand.

Last week, singer and wannabe actress Jessica Simpson launched her new line of handbags, shoes, and perfume. Simpson already has a line of shoes, boots, handbags, jeans, hair extensions, and Dessert treats, but this newest collection will only be sold at Macy's stores.

Jessica Simpson showed up at the Macy's store in New York City to promote her new fashion line and sign autographs. All of the items in her new Macy's "Jessica Simpson" fashion line are available to buy in-store or online.

Meanwhile, Jess' music career has gone stagnant, with her records selling very few copies. Her venture into the movie business doesn't seem to be panning out very well either, with her latest flick "Major Movie Star" already getting panned by the critics.

Designer Rebecca Minkoff has teamed up with "Hello Kitty" to design a series of leather totes and coin purses featuring the iconic white kitty in a much more subtle, grown-up fashion. So instead of the typical bright and bold pieces that Hello Kitty usually emblazons, you now have an option that is sure to match with most of your wardrobe, and that you can take places you couldn't really them pull off at before.

The collection consists of two business-friendly leather tote bags, which are priced at about $600 each. Hello Kitty's tiny face is engraved into the metal hardware, and the inside has a printed lining. Also a part of the collection is a cute leather coin purse, which has the Hello Kitty face embossed into the leather. The only bold Hello Kitty piece in this collection is the clutch, which features a bright Hello Kitty print. But, it's not pink, rather, it's blue, and it's a bit more grown-up than the standard Hello Kitty print.

You can pick up Minkoff's Hello Kitty collection online at Sanrio and Momoberry.

Do you appreciate a finely crafted purse? Do you drool over the latest hot handbags? Or do you secretly collect fashionable vintage bags? If you're crazy about purses, than you'll definitely want to check out the newly reopened Museum of Bags and Purses in Amsterdam.

The museum's collection boasts over 3,000 bags which shows the history of women's bags and pocketbooks in Western culture from the 16th century to today. The collection not only showcases passing fads, but also shows what people carried with them, how society changed, and how the role of women changed throughout the centuries.

To learn more about the museum and its collections, which is known locally as Tassenmuseum Hendrikjei, check out their website located at www.tassenmuseum.nl.