Promotional Product Trends: What’s New and Popular for 2019
There are so many products and trends out there, it can be difficult to navigate and to pinpoint what exactly may be popular come the new year. These are some of the biggest promotional product trends of 2018 that are sure to continue on.
Unique Colors, Patterns, and Textures
While simple designs will never go out of style, a big trend recently has been playful and unique colors and prints. Not only do these grab the attention of consumers, but they’re purchased in the hopes of gaining attention from other people. Rose and gold metallics have been very popular, as well as ombre, neon, and marbled designs. Wood tone and canvas bags have also been making a big comeback.
Many people enjoy making big, bold statements with their personal items and choices, so promotional products that lend to this have seen success.
Brand Recognition is Bigger Than Ever
It turns out that people are still very willing to pay extra money for specific brands. It’s natural to be drawn to brands that are recognized for their outstanding quality, and this also lends to the idea of people making statements or getting attention for the items they own. Organizations will want to align themselves with well-respected brands by using their products as promotions.
Social media has played a large part in this trend, as many people follow their favorite brands on social media platforms.
The Buying Power is Shifting
Tradition is altering as more and more millennials are entering the workforce. Traditional promotional items and giveaways are being put aside to focus on more unique and innovative products. The biggest consumer market now resides with young millennials, giving buying power to a younger generation that’s constantly influenced by social media and new tech.
Technology is Reigning
Technology is one of the biggest promotional product trends. Year after year, tech remains popular given that it’s so useful and is constantly changing. From webcam covers to phone grips, to chargers, people love technological items because these items are something they can actually use. It’s also a good investment—these items may cost more initially, but people will get a lot out of them over the long run.
Wellness Products are Becoming Increasingly Popular
Living a healthy lifestyle and experiencing great wellness overall is a big trend these days as more people are exercising and interested in having a long and healthy life. Many organizations are promoting items that support this healthy lifestyle. People like products that positively influence their health and wellbeing, and they like the idea that a company cares. Health and wellness products make great promotional products as giveaways, rewards, and gifts. These include fitness trackers, water bottles, athletic clothing, and even salad bowl sets—all inspiring an active and healthy lifestyle that many people are currently aiming to achieve.
As 2018 draws to a close, these are some of the biggest promotional products. 2019 will likely see tech, unique colors, wellness products, and brands continue to be popular among many consumers.