Is the Blockchain the Future of Digital Marketing?
You will find competition in almost every industry. If you open a business, for example, a restaurant, you will have to compete with multiple other restaurants in town in order to attract customers to your restaurant. This can easily be achieved if you advertise your business the right way so that it reaches maximum people at the same time. It is needless to say that without proper advertising, any business may suffer a major setback. There was a time when advertisements were seen on televisions and other media. Although such types of advertising options are still in use, a very popular and highly effective advertising option is digital marketing.
According to Forrester, which is a market research company, the expenditure for digital marketing in the US is bound to reach $120 billion by the year 2021. However, almost 50% of the entire ad traffic is made by bots. Most of the big brands spend a fortune to ensure that they reach potential buyers. However, there is no guarantee that these ads will give fruitful results in terms of sales. Thankfully this scene will change for the better once the various businesses achieve the ability to target individual consumers directly.
There are several technological advancements, such as smart contracts and blockchain that are innovating the digital marketing industry to achieve just this.
Direct-To-Customer Digital Marketing
One of the revolutionary technologies, better known as blockchain, has recently created a storm in the advertising industry. It allows information to get stored and later distributed. However, it does not allow the stored information to be copied or changed. Since blockchain is a decentralized system, all the data stored enjoys a high level of security. It is said that blockchain is bound to overhaul, as well as, disrupt all the online advertising industry. The simple reason behind this is that it will simply get rid of all the middlemen.
Most of the businesses advertise either on Facebook or Google. It is needless to say that both platforms make immense money out of all the ads. However, with the help of blockchain companies, which include the likes of BitClave, more importance will be on search data privacy, which will help users enjoy full control on data.
Cross-Promotional Business2Business Contracts
Various types of smart contracts help you to exchange shares, money or any other thing of value in a transparent and conflict-free manner. This helps you to avoid various additional players such as lawyers. These types of computer-generated contracts work on blockchain technology, which verifies, facilitates, as well as, executes the terms of contracts that cannot be revoked in any way. Such contracts can only be replaced by a new contract.
The transparent feature of blockchain data will help customers ease out a bit since companies cannot alter or manipulate their own data. This assures the consumers that the information and data presented to them are accurate and factual. This is basically what any consumer will want from a popular and major brand or a company.
Stay ahead of the curve with Align Digital Marketing.