Top 4 SEO Tips & Tricks Beginners Need to Know
SEO is commonly misconceived as rocket science, but just about anyone can do it, even the simple web designer. In this article, we’re going to give you some tips and tricks for SEO, from a company Voted Best Knoxville SEO Agency, because many people can get the top results on Google just like anyone else. Can SEO be complicated? It most definitely is sometimes, but despite how complicated it is, it’s definitely not hard to achieve. So, without further ado, here are some tips and tricks to help you with your SEO project.
#1 – Keyword Optimization
Keywords are still crucial when it comes to SEO. The best thing to do is research the keywords for your content and set your site’s keywords to revolve around that quality content and those keywords. Use those keywords for similar product and page links, and more. You can easily download a free SEO tool, as well as paid versions, or simply just paid SEO items that can give you some help with keyword research.
Use a proper keyword listing, and focus your website’s content on keywords for your targeted market, as well as including content and keyword specific things like blog posts, and even keyword lists. Definitely use these tools like Moz Keyword Explorer and Google Keywords (Requires you to sign up for Google Ads for free) so you can see just how hard it may be for you to compete with key phrases and words against competitors.
#2 – Don’t Be Afraid to Spy Some
Researching your competitors is one of the best marketing tools that can help your SEO campaign. Before the internet, this was still even commonly done by companies that wanted to offer similar products, and is still actually utilized today.
#3 – Utilize Checklists on your Website
Believe it or not, if this wasn’t done when you were having your page designed, shame on both you and your web designer. Many times, when someone is actually creating your page (coding it, etc.), there are ways to enhance your SEO with page titles, meta tags, header tags, and actual links and keywords even that should be done. .
This doesn’t always happen at creation, but it’s actually best to do this during this time because then you don’t have to worry so much about it later. When it comes to ranking high on sites like Google, you want to get the most out of your own website itself by offering quality over quantity. Link spam and harmful black hat tactics can, in fact, cause more problems for you, and sometimes even get your website banned from Google.
#4 – Why Backlinks are Super Important
Well, reputation has a lot to do with it, and most search engine algorithms online calculate backlinks as “reputation builders” combined with ratings and reviews. Most importantly are the backlinks though. You can utilize backlinks by using social media pages and more, as well as just network your information out to people. Beware of black hat tactics like donating to charity for a backlink though, as this is not only considered illegal (Charity for profit gain), but against many search engines’ regulations and statutes of limitations.