What Do You Mean by Google Shopping and How Does It Work?
Google Shopping was previously known as Product Listing Ads. It is basically a service provided by Google and it helps people on the internet to either view, compare or simply search for various products they are shopping for online.
Whenever you search on Google for a specific product, you will see such products displayed on the main search result page. However, these may also appear under the shopping tab. It is important for you to know that in order to utilize Google Shopping for your digital marketing campaigns, you will have to use two basic platforms, Google Merchant Center and Google AdWords.
More about Google Shopping In Details
As mentioned above, Google Shopping is primarily powered by 2 different platforms, Google AdWords and Google Merchant Center. The latter is the platform where the product feed actually lives. Product feed usually means all the details of your products organized in a specific format as preferred by Google. On the other hand, Google AdWords is the platform where the actual shopping campaigns live. This platform is also the place where you manage your bids, set your budget, make optimizations or changes based on performance, and gain various insights.
It is important for you to know that the management and setup of Google Shopping ads is quite different from setting up the traditional text ads. When it comes to text ads, you have to create ad groups, campaigns, as well as, ads that are mainly focused around the primary keywords that you choose.
However, as far as Google Shopping is concerned, Google is the ultimate decider when your specific product listing ads actually show up. They usually consider your feed, your bids, and your site to determine the search queries that trigger your ads. You may say that setting up shopping ads is quite similar to SEO.
Your success rate with Google Shopping is mainly dependent upon 3 primary areas. These areas are discussed below.
- Feed Optimization and Creation: This is also known as feed mastery. This area basically covers plenty of ground that also includes your product images, price, and product data.
- Bidding: There are more than one ways to bid successfully. It is true that bidding can be quite complex. There have been shifts in various bidding strategies that have resulted in double returns on different ad spends for various campaigns.
- Optimization and Monitoring: Amongst the various advantages of Google Shopping, one primary benefit is the ability to visualize granular performance data, as well as, make various granular optimizations. It is true that with the help of proper optimization and monitoring, any good campaign can turn great with time.
You may also seek help and guidance from experts, like Google Shopping ads expert Joe Balestrno, who provide optimization help that can save your precious time and hassle of optimizing your different campaigns. One of the best experts in this profession is the Google Shopping Manager service. It is true that you may not be able to make full use of the Google Shopping service. In such cases seeking expert advice is the best solution for you and your business.